HomeAbout usNewsClientsPortfolioContact usSubscribe

Packaging design

Big Rock Wines labels

Personality and humility are used to attract customers to this start-up winemaker.

Big Rock Wines

Client Big Rock Wines
Client description Boutique winemaker
Format(s) Wine labels (front only pictured)
Audience Local tourists, customer mailing list
Our tasks Marketing strategy, label concepts, illustration, copywriting, production

Project summary

Not every winemaker begins with 100-year-old vines and generations of experience. We turned this to the advantage of Big Rock Wines.

Instead of focusing on the winegrower's heritage, name or the wine varietal, each Big Rock Wines vintage takes its name from a key event from that vintage's year.

On the front label, the name and illustration renders the event. A story on the back label explains the circumstances further.

The range forms something of a family album—a colourful chronology recollecting the vines’ maturing over time.

Labels are designed to stand out on the shelf (aside other "normal" looking winemakers). They combine humour, honesty, rich colour and storytelling to create a charming keepsake for gift buying tourists.

Copywriting (on back labels)

Crows’ Reserve
Cabernet Sauvignon 2003

In a country cursed by extreme weather conditions, this year’s cruel drought has paradoxically created ideal growing conditions for Big Rock Wines.

The result has been grapes of tantalising quality—a sweet gift our local crow population found too delicious to ignore. The murder dined on 90% of the vineyard before harvest could commence.

We’re honoured by Mother Nature’s enthusiastic—if somewhat destructive—endorsement. And we’re grateful that Her bird life saved the best of the crop for human consumption.

Crows’ Reserve Cabernet Sauvignon. For true lovers of wine. Feathered or otherwise.

Empty Nest
Cabernet Sauvignon 2004

The gobbling of last year’s grapes by local crows forced us to take defensive measures—protective netting over the entire vineyard.

As a result, 2004 has been a bittersweet year at Big Rock Wines.

Our human residents were rewarded by a plentiful harvest, creating this light and sweet tasting red.

But the bird life fared poorly. With their major food source now out of reach, these feathery opportunists have had to move elsewhere for a free feed.

If only they could have taken a few bottles with them.

Empty Nest Cabernet Sauvignon. Don’t head home without one.

Groundwork
Cabernet Sauvignon 2005

Those who think winemaking isn’t dirty work never visited Big Rock Wines this year.

We’ve been busy laying down many foundations for the future: a dedicated cellar, guest accommodation and most excitingly, another smooth, sweet and light tasting red from the little vine with the big name.

We love making improvements. And whether it takes another two weeks or many, many years, we’ll always look forward to delivering more of the same.

Groundwork Cabernet Sauvignon. Grab a few bottles and get your hands dirty.

Cabby Hole
Cabernet Sauvignon 2006

Big Rock Wines now has a big hole—a Cabby Hole—our fantastic new cellar stacked with over four years’ worth of Big Rock Cabernet Sauvignon.

It’s a dark, cool and inviting zone, ideally suited for the storage and maturation of our wines, but even finer to retire to with friends for a glass or two of Big Rock’s smooth, sweet and light tasting red.

And there’s even more exciting developments planned for the future. One might say things are really looking up.

Cabby Hole Cabernet Sauvignon. An underground society you should definitely join.

 

Publication design

Qantas Airports newsletter

A unique look-and-feel was created for this business without breaching the Qantas main brand guidelines—More

Qantas Airport Services Horizons

Advertising campaigns

Milo magazine ads

Traditionally aimed at kids, these concepts were developed for women’s magazines to promote Milo’s nutritional qualities to mothers—More

Milo magazine ads

More articles, portfolio and news alerts

Join our emailing list


 
Return to top of page
 
The Case

The ultimate case study

Surveillance's portfolio case contains our best work. Read why you must meet "Princess".

Gold and Silver Awards won

Two design awards at Creativity Annual Awards

Qantas Horizons and A Bottle Of win Gold and Silver Awards—More

Australian Government business

Organisational quality

Independently assessed and approved by the Australian Government—More

New website launched

New content

We add new website content all the time. Join our mailing list to stay in the loop—More

Surveillance portfolio

PDF snapshot

Going offline? Download a PDF file containing selected works and company information.