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Publication design

Brand Australia booklet

A high quality, case-bound booklet capturing the essence of Australia via image and typography.

Brand Australia Booklet

Client Whybin Lawrence TBWA (advertising agency for Tourism Australia)
Client description Organisation tasked with the marketing of Australia overseas
Format(s) Case-bound 52-page booklet
Audience Key individuals, business leaders and opinion makers within Australian who act as brand ambassadors for Australia overseas
Our tasks Design and layout of booklet and design of feature typographic pages (using existing photography). Created in collaboration with other Whybin Lawrence TBWA creative/production team members and suppliers.

Project summary

This piece was, in essence, a hardcopy version of an audio-visual presentation about Brand Australia. The booklet was designed as a memorable, high-quality souvenir and reference piece for brand ambassadors.


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