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Direct mail / promotion

My Dream Designer self-promotion

A self-promotional mail-out parodies the single dating scene (while seeking eligible clients).

My Dream Designer direct mail piece

Client Surveillance
Project description A direct mail piece mailed out to new leadsto drive new business
Format(s) Box, concertina piece and dedicated microsite with Flash animations (www.mydreamdesigner.com.au)
Audience Marketing managers/directors in Sydney CBD
Our tasks Concept development, design, artwork and mail management

Project summary

Designed and mailed out to time with Valentine's Day, this cut-through direct mail piece parodies the idealised (and clichéd) list of characteristics single people look for when seeking the perfect romantic partner (e.g. good looking, financially stable, willing commit, etc.).

The clichés are recast as dream professional characteristics. Our new list is purposefully ambiguous, showcasing our firm’s service qualities and, implicitly, our creative approach.

The outer packaging mimics an engagement ring box.

A dedicated URL (www.mydreamdesigner.com.au) and animated landing page continues the dating theme (greeting the prospects we direct mailed the piece to.


Honourable Mention, Creativity Annual Awards


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Gold and Silver Awards won

Two design awards at Creativity Annual Awards

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