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Brand implementation

Qantas Frequent Flyer program rebranding

Artwork implementation stage (of a third-party rebranding exercise) incorporating 80 branded elements across 4 membership tiers.

Qantas Frequent Flyer program

Client M&C Saatchi Sydney (advertising agency for Qantas Airways)
Project description Silver, Gold and Platinum tiers and Qantas Club loyalty programs
Format(s) DL brochures, flyers, bag tags, cards, application forms, coupons, enclosing folders
Audience High-value members of the Qantas Frequent Flyer program
Our tasks Artwork implementation (under sub-contract)

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